Executive Communications · Media Strategy · Reputation

From the newsroom to the boardroom.

I am a former award-winning journalist who became the person executives call before the microphone goes live. For 15+ years I have shaped executive messaging, managed high-stakes narratives, and protected corporate reputation for workforces of 50,000 to 1.4 million across 20+ countries. And because a message is only as strong as the machine behind it, I build the communications systems that keep it all running.

  • Executive readiness for the chief executive of one of the world’s largest companies.
  • Crisis lead and company spokesperson through a global reorganization and acquisition.
  • Built and led the campaign that returned a company to a national top-50 employer ranking after a 12-year absence.
  • Field execution lifted 85% to 99% across 50,000+ frontline associates.
  • A decade on air as an anchor and investigative reporter. Associated Press and RTDNA recognized.
  • AI Professional Certification (2026). Builds AI-assisted workflows that run real reporting and measurement.
Executive messaging Media & earned media Crisis & reputation Communications governance AI-enabled workflows

Executive messaging

Keynotes, town halls, media prep, and thought leadership for senior officers, including direct readiness work with the chief executive of one of the world’s largest companies.

Media & reputation

Media relations, earned media, and media-aligned storytelling that build brand perception and stakeholder trust, grounded in a decade on the other side of the camera.

Crisis & change

Crisis lead and company spokesperson through reorganizations, acquisitions, and high-stakes moments, with change programs reaching full adoption within 12 months.

Systems & governance

Channel governance for global digital platforms, editorial standards, measurement programs, and AI-enabled communications workflows, built as operating systems that run without a single point of failure.

1.4M
Associates reached
+30%
Executive visibility & trust
32→75%
Workforce awareness
85→99%
Field execution

Results

selected engagements

Executive, media, crisis, and field communications work, told the way I run it: the problem, what I built, and what measurably changed.

Executive voice & CEO readiness

GLOBAL RETAIL · 1.4M ASSOCIATES · 10 YEARS

The problem: Relentless high-stakes visibility for senior officers, from panel interviews and media moments to social engagement through change and crisis.

What I built: Direct readiness work with the chief executive, plus keynotes, town hall scripts, and a structured, transparent executive communication cadence for senior leadership.

The result: Executive visibility and trust up 30%, message reach up 28%, and a global change program fully adopted within 12 months.

Crisis, transformation & spokesperson work

GLOBAL ENERGY DISTRIBUTION · 20+ COUNTRIES

The problem: A major reorganization and acquisition overhaul that demanded one clear, credible voice inside and outside the company.

What I built: Served as crisis communications lead and company spokesperson, aligning internal messaging with external positioning and industry media through the transformation.

The result: Workforce awareness up from 32% to 75%, engagement up 18%, and executive visibility and credibility up 25%.

Reputation & earned recognition

GLOBAL RETAIL · YEAR-ROUND CAMPAIGN

The problem: A 12-year absence from a leading national top-50 employer ranking.

What I built: Built and led the year-round process, outreach, and cross-collaborative efforts behind the company’s return, paired with sustained executive storytelling across the company newsroom and regional press.

The result: Returned to the ranking after a 12-year absence, with ongoing earned coverage that strengthened brand perception.

Field execution turnaround

NATIONAL AGENCY · 50,000+ FRONTLINE ASSOCIATES

The problem: Corporate priorities were not surviving contact with a distributed frontline, and execution had plateaued at 85%.

What I built: A field communications and engagement strategy that translates executive priorities into clear frontline direction, plus an operational white paper that reshaped how performance is measured.

The result: Execution raised from a consistent 85% to 99%.

AI-assisted board reporting & communications system

STATE PROFESSIONAL ASSOCIATION · VOLUNTEER-LED BOARD · FIRST 90 DAYS

The problem: A volunteer-led association with no staff, no communications infrastructure, and no consistent way to show the board what was working.

What I built: A complete communications operating system with AI-assisted workflows for planning, drafting, and measurement, including a monthly board communications report, a metrics dashboard mapped to data the organization already produces, and the governance to sustain it all.

The result: 13 board-ready deliverables in the first 90 days, and a measurement program that costs about thirty minutes a month to run. The framework behind it is previewed in the Metrics Quick Sheet.

Selected work

10 documents on file

Work samples organized by practice area. The article and media highlights are shown in full; operational playbooks appear as previews showing their complete structure and scope.

NOTE: Employer and client names are anonymized. Operational documents are shown as structural previews (cover, contents, and scope) to protect the work product. Full documents and references available on request.

Corporate communications & media

Media Placements & Campaign Highlights

SUMMARY · 2 PP · GLOBAL RETAIL + ENERGY DISTRIBUTION

Selected campaigns and coverage from a decade of corporate communications, including building and leading the effort that returned the company to a leading national top-50 employer ranking after a 12-year absence, and a global strategy launch that improved brand sentiment by 10%.

VIEW DOC →
Member Spotlight No. 1 feature graphic: Denise C. Smith, PhD, CNM, FACNM, Colorado Affiliate of ACNM

Member Spotlight No. 1 — A Nurse-Midwife Heads to Washington

MEMBER NEWSLETTER FEATURE · BRAND DESIGN + WRITING · STATE PROFESSIONAL ASSOCIATION

The launch edition of a member spotlight series for a state professional association, celebrating a member selected as a national health policy fellow. I designed the branded feature graphic and wrote the announcement end to end — headline, lede, member profile, pull quote, and call to action — built as a repeatable template future editions can drop straight into.

VIEW ARTICLE →

Thought leadership

Bridging the Gap: A Targeted Path Forward for Maternity Care Deserts

PERSPECTIVE ARTICLE · HEALTHCARE ACCESS & WORKFORCE STRATEGY

An independent thought-leadership piece on maternity care deserts, pairing public-health data with a focused, three-point advocacy roadmap a professional association could act on immediately. Written on my own initiative during an interview process, before ever holding the role.

VIEW DOC →

Association operations & systems

Communications & Operations System Plan

STRATEGIC PLAN · 6-MONTH ENGAGEMENT · VOLUNTEER-LED ASSOCIATION

A complete communications and operations system for a volunteer-led professional association: monthly rhythm, reusable toolkit, board operations, and a sustainability plan built to keep running after the engagement ends.

PREVIEW →

Board of Directors Election Guidebook

SOP GUIDEBOOK · 30+ PP · GOVERNANCE & CONTINUITY

An end-to-end standard operating procedure for board elections covering staggered-term architecture, candidate communications, ballot administration, and onboarding, written so each election chair can hand it to the next with minimal orientation.

PREVIEW →

Annual Symposium SOP Guidebook

EVENT OPERATIONS · RACI · RUN-OF-SHOW · POST-EVENT REPORTING

A repeatable operational framework for a flagship annual event: master timeline, RACI chart, communications calendar, day-of run of show, and templates any future planning team can pick up and execute.

PREVIEW →

Metrics Quick Sheet

MEASUREMENT FRAMEWORK · 14 METRICS · 30 MIN/MONTH

A right-sized measurement program mapping fourteen membership, communications, and governance metrics to data sources that already exist. It is designed to cost thirty minutes a month and turn board reports into action.

PREVIEW →

30 / 60 / 90 Day Communications Tracker

WORKING TRACKER · PHASED ONBOARDING PLAN · LIVE ARTIFACT

The actual phased tracker from a live engagement (listen and assess, build consistency, then create sustainability), shown as a working document with weekly checklists and progress marked in real time.

PREVIEW →

Field operations strategy

Operational Excellence Initiative

BUSINESS PROPOSAL · 35+ PP · WORKFORCE RELIABILITY & KPI DESIGN

A systems-level proposal for a national field program: root-cause analysis of a two-KPI conflict, a tiered workforce architecture, a reliability index, and a 90-day pilot design, complete with interview guides, scorecards, and a RACI matrix.

PREVIEW →

Standardized Training & SOP Program Proposal

BUSINESS CASE · TRAINING DESIGN · IN-STORE DEMO EXCELLENCE

A concise business case for a uniform training and SOP program covering safety, consistency, vendor trust, and culture reset, with a milestone-based project management plan for rollout.

PREVIEW →
Newsroom trained. Boardroom tested.
Anchor and investigative reporter for CBS, NBC, and ABC affiliates. Recognized by the Associated Press and RTDNA. Creator of Justice Behind Bars, a three-part investigative series, and a documentary on Oklahoma death row.

About

I started my career chasing stories as an anchor and investigative reporter, where I learned to work under live pressure, ask sharp questions, and make complicated things clear for any audience. That newsroom foundation carried me into corporate communications at two global companies, where I prepared a chief executive for media moments through change and crisis, served as a crisis lead and company spokesperson through a major transformation, and shaped narratives that earned national recognition.

Along the way I learned the other half of the craft: a message is only as strong as the machine behind it. So I also build the governance, the playbooks, the measurement, and the handoff: communications systems designed to run without a single point of failure, including me. That includes AI. What began as curiosity became classes, formal training, and an AI Professional Certification (2026). Today it is a working practice: I build AI assistants that run real business workflows, from content planning and drafting to board reporting and measurement, working daily in Claude, ChatGPT, Microsoft Copilot, and Gemini. This site, and the systems behind it, were built that way.

I do not just write. I build systems that make communication work, and I make leaders easier to hear. If your organization needs both, we should talk.

Get in touch

Available for communications leadership roles, fractional engagements, and consulting.